Not sure why this couldn’t have been combined with the “Meet Us” section and some other stills made available here. Finally, “Our Pics” offers the same images that are seen on the character posters. “Our Makers” gives you a list of the actors and filmmakers. You can get to know the different characters in the “Meet Us” section, which has very short bios about each emoji. “Our Story” is a synopsis that’s littered with emojis in place of certain words. The “Our Videos” page there just has the official trailer, showing someone doesn’t know their singular from their plural tenses. That right there is the most original aspect of the campaign. The main content menu is hiding over in the upper left corner, disguised as a bubble with the three dots that usually indicate someone is typing a message. These aren’t e-commerce links and this isn’t an R-rated movie so I have to think this is just for the purpose of collecting demographic data. Actually, clicking any of those icons will pull up a box asking you to input your birthday before you’re taken to those profiles. Close that and you’re taken to the main page, which has the promotional artwork of the three main characters running toward the camera along with a “Get Tickets” button and links to the Facebook, Twitter and Instagram profiles. The first thing you’ll see when you load the movie’s official website is a map and search function allowing you to find a theater near you where it’s playing. They convey the basic outlines of the story well enough but also show just how thin this premise is. Neither are all that interesting or funny. Nothing particularly fun or innovative here, just an attempt to give the audience a look at each individual emoji. Things kicked off with a series of character posters, each one featuring a different emoji and some descriptive copy about that particular character.
Helping him out is his friend Hi-5 (James Corden) as well as others he’ll encounter on his travels. He wants more out of his life, though, and so breaks free of his constraints in Textopolis, where all the emojis live when their phone is powered down, and seeks the broader world. See everyone has their assigned roles and his is to convey bemused detachment. Miller), a “meh” emoji who’s not thrilled about what fate has laid out for him.
The story focuses on Gene (voiced by T.J. This week’s new release The Emoji Movie promises us that there’s more to it than flash memory and processors. Coverage of technology has made us all better informed about the inner workings of our smartphones and other gadgets. The average consumer is a lot smarter about what the inside of their electronic devices contain than someone in, say, 1982.
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